Mantan pemain NBA Paul Pierce membayar $1,4 juta untuk menyelesaikan tuduhan Sekuritas dan Bursa AS terkait pernyataan promosinya yang menyesatkan tentang token kripto EMAX. Pierce gagal mengungkapkan bahwa dia menerima lebih dari $244.000 untuk mempromosikan aset crypto EthereumMax.
“Undang-undang sekuritas federal jelas bahwa setiap selebritas atau individu lain yang mempromosikan keamanan aset kripto harus mengungkapkan sifat, sumber, dan jumlah kompensasi yang mereka terima sebagai imbalan atas promosi tersebut,” kata Gurbir S. Grewal, Direktur Divisi SEC. Penegakan dalam sebuah pernyataan. “Investor berhak untuk mengetahui apakah promotor sekuritas tidak memihak, dan Tuan Pierce gagal mengungkapkan informasi ini.”
Perintah SEC menyebutkan tweet oleh Pierce yang menyertakan tangkapan layar akun yang menunjukkan kepemilikan dan keuntungan besar, serta tautan bagi calon investor untuk membeli token EMAX. Diduga, akun di tangkapan layar itu jauh lebih besar daripada kepemilikan pribadi Pierce dan dia gagal mengungkapkannya. SEC menyimpulkan bahwa Pierce melanggar ketentuan anti-touting dan antifraud dari undang-undang sekuritas federal, dan dia menyelesaikannya tanpa mengakui atau menyangkal temuan tersebut.
Pierce setuju untuk membayar denda $1.115.000 dan sekitar $240.000 untuk pencabutan dan bunga prasangka, menurut siaran pers. Mantan bintang Boston Celtics itu juga setuju untuk tidak mempromosikan sekuritas aset kripto apapun selama tiga tahun.
SEC telah mengeluarkan pernyataan pada tahun 2017 mendesak kehati-hatian seputar Penawaran Koin Awal yang didukung selebritas, mengatakan investor harus menyadari bahwa dukungan selebritas mungkin tampak tidak memihak tetapi sebenarnya bisa menjadi bagian dari promosi berbayar.
“Kasus ini adalah pengingat lain bagi selebriti: Undang-undang mengharuskan Anda untuk mengungkapkan kepada publik dari siapa dan berapa banyak Anda dibayar untuk mempromosikan investasi dalam sekuritas, dan Anda tidak dapat berbohong kepada investor saat mempromosikan sekuritas,” kata Ketua SEC Gary Gensler dalam sebuah pernyataan minggu ini. “Ketika selebritas mendukung peluang investasi, termasuk sekuritas aset kripto, investor harus berhati-hati untuk meneliti apakah investasi itu tepat untuk mereka, dan mereka harus tahu mengapa selebritas membuat dukungan tersebut.”
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